Country Delight: The Pure Milk

Arun Kumar Shrivastav

Country Delight is not exactly a new company in the distribution and marketing of $70 billion Indian fresh milk market. But it is certainly a game changer in a market marked with inconsistent quality, rudimentary billing practices, and whimsical last mile distribution.

Country Delight milk and curd are not only able to maintain the purity and quality that milk has always been associated with, but they are also able to bring solutions to all the pain points in the delivery of liquid milk to its customers. For example, the customers have a complete control over the supply of milk to their home through the Country Delight app on their smartphone. This app can take your order for every single day, if you choose to buy your milk that way. You can choose cow or buffalo milk and also the quantity, starting from 500ml onwards. Right now, Mumbai customers can also order its high-quality curd billed as ‘ghar sa dahi’ in a pack of 400 gm.

You can reduce or increase the amount of milk you want to be delivered to your home on a day to day basis through the app without having to say anything to the delivery man or any one. You can also make the payment discretely through the app.

For making payment, there is a wallet that needs to be funded through your credit or debit card. It’s a small online payment procedure that hardly takes a minute. Once you have charged the wallet with adequate amount of money, you can rest assured and receive deliveries of milk and curd as you wish. From time to time, you can check the wallet to see how much money you have spent or how much is left.

The delivery man normally comes on his two-wheelers and updates the app after each delivery. You can also choose the ‘bell’ option which means the delivery man would press the doorbell after putting the milk in the milk bag you keep outside the gate.

Does all this sound too much for your morning milk packet to be delivered at your doorstep? If it sounds so, it is all for your benefit. You will not notice anything unusual except for the comfort and convenience of buying milk from an app-based delivery system brought in by a prominent brand.

Of course, the pure quality of milk or curd that they supply is their main USP. The company provides a testing kit when you start buying milk from them or whenever you ask for it during your association with Country Delight. This testing kit allows you to check the purity of the milk you buy from the local shops and also from Country Delight. You can check the purity of the milk and decide which one is better.      

The company claims to bring you fresh milk within 24 to 36 hours of milking. Even the curd is delivered within the same time period since the milking.

Distribution during Covid-19

During the Covid-19 pandemic and ongoing lockdown, the milk collection and delivery system of Country Delight was never once compromised or delayed. Rather, it brought a completely full-proof system and ensured that the company offered a reliable and hassle-free delivery of milk at the customers’ doorstep even during the pandemic. What’s more? It sends an SMS to every customer every day that the milk being delivered has come through a 100% contactless system. The delivery man’s temperature is recorded and if his temperature reads 97.1 degree or less, he takes the stock for delivery.

Other important features include:

• No chemical preservatives are used,
• The milk is 100% natural
• The company makes over 3 million deliveries every month
• Customers get 80% cashback on first recharge
• Delivered within 24-36 hours of milking
• Milk is delivered before 7:30 am

Country Delight Products

• Cow Milk
• Buffalo milk
• Ghar Jaisa Dahi
• Taaza Paneer
• Aromatic Desi Danedar Ghee
• White Bread
• White Eggs
• Protein Brown Eggs

Cities where Country Delight milk is distributed

• Delhi NCR
• Mumbai
• Bengaluru
• Pune